Gravity Products is a brand that uses science-backed solutions to improve sleep and reduce stress. I co-founded the company and served as Brand Director for the initial product line.
With our 2017 Kickstarter campaign, which raised over $4.7M, Gravity Products sparked an explosion in the weighted blanket market, thanks to our eponymous Gravity Blanket.
The Gravity Blanket is engineered to be around 10% of your body weight and gently distribute deep pressure across your body. Ultimately, it uses the power of “deep touch pressure stimulation” to simulate the feeling of being held. This increases serotonin and melatonin, the hormones responsible for relaxation, and decreases cortisol, the hormone responsible for stress. As a result, using the blanket improves your mood and promotes restful sleep at the same time.
As the Brand Director, I oversaw all marketing materials and was responsible for researching buyer personas; conducting feature, advantages, benefit analyses; writing press releases; writing product descriptions; final editing for the website copy, Kickstarter page, landing pages, etc. See the project.
