Jolene presenting charts at a chalkboard
Founding Partner (acquired)
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Futurism

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I helped co-found Futurism and, as Editor-in-Chief, built every department from the ground up, growing it to more than 12 million monthly readers, 18 million social followers, and 300,000 newsletter subscribers in under three years. It was acquired for seven figures.
Co-Founder (acquired)
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Gravity Products

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I helped spearhead the launch of the Gravity Blanket and other products, selling more than 85,000 items in 70 countries and generating over $26 million in annual sales. Our products were covered in The Atlantic, The New Yorker, Wired, Fortune, and more.
Inaugural Editor-in-Chief
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Interesting Engineering

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I established the newsroom’s editorial policies, processes, and strategy, growing monthly traffic from 5 million to 11.3 million and video views from 6 million to 104 million in nine months (without making hires or increasing the budget). I also led brand partnerships, helping close multiple five-figure deals.
Executive Editor
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nft now

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I created the go-to-market strategy for the Now Pass, the company’s flagship product, which brought in more than $1 million in its first week. I also led marketing for The Gateway, a weeklong festival that spanned 12 buildings and drew more than 20,000 attendees.
Founder
From Quarks to Quasars logo

From Quarks to Quasars

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Where I explain the science of everything — from quarks to quasars and all that lies in between — to more than 2.5 million followers.